egeniouss Experts in Interviews: revolutionising the supply chain with Gisèle Muñoz, Innovation & Development Director at CEL

Nuria Martínez (DEC Manager at CEL) asks: Can you explain in your own words, what the egeniouss base technology is (and how you use it in your app)?

Gisèle Muñoz (Innovation & Development Director at CEL) answers: egeniouss is a project that establishes a paradigm shift in positioning and navigation technology by integrating smartphone image and motion sensors with geographic information. Its core technology is a visual location database that captures and stores distinctive features of the environment for devices and systems to understand their location. This process involves extracting unique points or patterns from visual data, comparing them to a pre-existing database to find matches. This database acts as an advanced mapping and recognition tool, essential for applications such as autonomous navigation and augmented reality, where precise location is crucial. egeniouss excels in urban environments where traditional satellite navigation can be unreliable. 

 

Nuria Martínez (DEC Manager at CEL) asks: Where do you see the biggest impact for the citizens?

Gisèle Muñoz (Innovation & Development Director at CEL) answers: The global shift in consumer habits has driven an unprecedented increase in logistical activity, particularly in e-commerce, where 58% of consumers worldwide channel their spending, according to our latest study, the “III E-commerce Logistics Study.” The same study also reveals that 31.9% of all e-commerce transactions involve physical delivery, according to data from the first quarter of 2023 extracted from the Spanish National Commission on Markets and Competition (CNMC). In this context, the relevance of egeniouss stands out even more. Its technology is presented as essential for optimizing the last mile, enabling more efficient, sustainable, and cost-effective delivery, as geolocation is much more precise than in the technologies that have been implemented so far. This approach not only benefits the business fabric that makes up the supply chain but also directly impacts citizens’ experience by providing more agile delivery services. 

 

Nuria Martínez (DEC Manager at CEL) asks: What are the benefits for your company?

Gisèle Muñoz (Innovation & Development Director at CEL): Centro Español de Logística (CEL), as a driving force and key reference for supply chain management, benefits whenever logistical activity does, and with the momentum of disruptive technologies like egeniouss, there is no doubt that the benefits, while on the horizon, will be plentiful. Beyond improving logistical efficiency, these innovations trigger a change that enhances traceability and sustainability. This, in turn, improves the customer experience, speed, agility, and resilience in all logistical operations. The implementation of egeniouss reinforces the role of the CEL as a leader in promoting and showcasing advanced technologies to achieve more sustainable supply chains.

 

Nuria Martínez (DEC Manager at CEL) asks: What do you like most in the egeniouss approach?

Gisèle Muñoz (Innovation & Development Director at CEL) answers: egeniouss not only focuses on logistical efficiency but also triggers a crucial regulatory change in the use of drones in Europe. This advancement represents a significant milestone that will redefine how logistical operations are conducted in the region. The implementation of this technology will not only optimize last-mile delivery and service in rural areas but also promote horizontal collaboration and transparency throughout the supply chain. With egeniouss, we are witnessing not only a revolution in logistical efficiency but also a fundamental shift in regulations shaping the future of logistics and autonomous aerial transportation in Europe.

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